Case Study of Starbucks Coffee Company Starbucks Case Study Introduction Starbucks Coffee Company was established in and has grown to be the leading retailer roaster and brand on specialty coffees in the world with 15, retail outlets across the world.
Its common goal is to provide its customers with the finest product and customer experience whilst combining this with their business principles of which involve them incorporating social, environmental and economic responsibilities and benefits in the communities in which they do business.
The company's mission statement states 'to establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.
Reasons for Success The foundations of Starbucks success has been built around an aggressive retailing strategy, Starbucks successfully entered the European market in May through the acquisition of 65 Seattle Coffee Company stores.
The layout of Starbucks retail outlet is designed to create a comfortable laid back sociable but also private surroundings for consumers to relax and unwind.
These values have seen the company establish itself as a premium coffee provider on the high street with expediential growth in line with the emergence of luxury markets particularly throughout the eighties and nineties.
Starbucks has become synonymous with capitalism and a symbol of wealth. Its common goal throughout this period in keeping with its premium image has been its unfailing attention to provide the customer with a high quality product and consumer experience, never placing the product before the customer.
The development of Starbucks retail outlets have emerged to provide a comfortable and luxurious setting with a host of features including Wi-Fi wireless connection, the promotion of exclusive record deals and also its own corporate branding through trademarked coffee bean sales and company logo branded merchandise.
Threats and Problems With Starbucks position as a premium coffee purveyor it is seen in the eyes of many consumers as a luxury expenditure and one that at times of financial uncertainty which many of the economies which Starbucks operate in is expendable.
With the rising number of consumer concerns coupled with inflated cost of living and fuel and heating expenses, these small luxuries such as a cup of premium coffee may be an item that the consumer seeks to curtail in an attempt to relieve the pressure on their disposable income.
Increased global warming and environmental conditions coupled with unpredictable weather cycles in some of the regions which Starbucks source their beans may cause a shortage in the supply and force trade prices high, this puts an ever growing emphasis on Starbucks ability to update and actively pursue their links with the environment and the communities that they are involved in to ensure the security and reliability of production.
Successful and profitable suppliers coupled with a strong sustained working relationship have been and will continue to be the bedrock of Starbucks strategy going forward.Tqm Case Study - Free download as Word Doc .doc /.docx), PDF File .pdf), Text File .txt) or read online for free.
starbucks philippines5/5(1). Case study on Starbucks Coffee. Product Analysis. Product Overview. Starbucks product line has grown to include fresh brewed coffee, hot and iced espresso beverages, coffee and non coffee blended beverages, Tazo tea, baked pastries, sandwiches, and salads.
Oct 02, · Starbucks Case Study - Free download as Word Doc .doc), PDF File .pdf), Text File .txt) or read online for free.5/5(23).
Case study on Starbucks Coffee. as in the case of any firm operating in a monopolistic competition. Whatever forecasting models Starbucks has projected does not hold true as the income effect and added popularity of their competitors began monopolizing the premium coffee market.
A Different Kind of Company.
Our mission to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time. Case Study 2: Starbucks Philippines: Brewing a Filipino-American Experience Monali Hota and David Newlands Why the Philippines The Starbucks group is a premium coffee roaster and retailer.