But in order for this complex mix-organism to be functional, a new variable should be introduced in the matrix: This is a prerequisite that must be accomplished, if we want to properly perceive the sensivity embroiled by different cultures around the globe and to establish a productive inter-cultural communication. But because we are living in a world, where the interdependence and interconnectedness are the most important aspects of the moment, the imperative of today is that we should start to think globally, transcending from the individual, to the collective and planetary level, in order to avoid the risks of remaining in a state of isolationism and better apprehend the metamorphoses of a perpetual changing continuum. These laws apply even though you have the quality of an individual, a small community or a major segment of the civil society.
Cross-cultural communication model The purpose of communication is to transfer ideas and knowledge from one entity to the other. The first step in communication is input; someone must say something that is received by someone else.
The communication loop is successful when the receiver demonstrates that he or she understands what was being communicated. From an organizational perspective there are many barriers than can impede the flow of communication. These barriers include culture, technology, language, workforce, and environment.
For the purpose of this model culture refers to the traditions and customs that are prevalent in the country where each company is located. These traditions and customs influence policies and procedures implemented by businesses.
Technology is simply the use of mediums such as email, Internet, text messaging, and cell phones to communicate. When a company does not have experience using a particular technological medium to communicate it may rely on older methods that the other company views as inadequate. Language is what is spoken in the country where the company is located.
Workforce refers to the internal structure of the company, including employees, managers, and organizational leaders. Environment refers to the external forces that affect the company. For example, the economy can have an adverse impact on an organization and present an obstacle to cross-culture communication.
As illustrated in Figure 1when these barriers are eliminated companies are able to experience innovation, reduced conflict, and better dissemination of information.
The challenge for organizations that must communicate cross-culturally is to ensure that their message is understood the way that it was intended.
When communication barriers are not removed it is easy to make assumptions about what is being communicated. Our assumptions of what we thought was being communicated can be very different from the original message.
Communication takes effort, it is much easier to sit back and simply assume what we think others are trying to tell us. To actively engage in communication takes time and energy. Organizations must be willing to invest the resources needed to support cross-culture communication.
Successful cross-cultural communication creates a dialogue, a continuous transfer of information. This exchange of information addresses our assumptions and clarifies points we do not understand. It also provides the opportunity for us to ask questions and confirm the information that was received.
Having a dialogue reduces conflict because cultural misunderstandings can be dealt with when they arise. The dialogue only occurs when both parties agree to share information and ensure that the transfer of information is not blocked.
Cross-Culture Communication Model 6. Samsung and Hyundai To illustrate how companies can utilize the cross-culture communication model to improve business practices consider the examples of Samsung and Hyundai.
Samsung is unique because of its focus on human resources and risk taking initiatives.Global/world citizenship education should challenge the us v. them thinking as universities continue to be key areas of identity, nationalism, and citizenship perpetuation; they should focus on the hybrid-nature of contemporary life and as a key process that contributes to global sustainability.
Kenway, J and Bullen, E () ‘The Global Corporate Curriculum and the Young Cyberflaneur as Global Citizen’ in Dolby, N & Rizvi, F (eds.) Youth Moves - Identities and education in global perspectives, New York: Routledge.
Defining Global Citizenship. A foray into the literature or a look at the many ways colleges and universities talk about global citizenship reveals how broad a concept it is and how different the emphasis can be depending on who uses the term. If a genuine understanding of the complex world coupled with a 21st century skill set is the goal of global education, then many educators see global citizenship as its key precept.
However, the notion of global citizenship has proved contentious as some worry about its compatibility with national citizenship. Most importantly, from a global citizenship perspective, there is an absence of mechanisms that enable greater citizen participation in the growing number of institutions practicing global governance.
Governance at the global level, for the most part, is in the hands of the representatives of sovereign states and technocrats. Global citizenship is the outcome chased by every single man and woman involved in this process.
Our unique identity (that of a global citizen), that was almost unchallenged in the previous cultural currents- Rationalism and Humanism, has now become a perpetual struggle and reason of contradictions between the peoples of the world.